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Consumer Pulse

Consumer Pulse

April 2021

The Consumer Pulse rose for a third month running in April 2021 to 71.7. This was 1.9 higher than last month’s reading and up 18.5 on a year ago. Households were more positive about the economy and their own finances this month, with the share saying that they are holding out on spending because they are not sure what way economic policy is going to go easing to 42% (from 61% during the first lockdown) and the share considering it a good time to purchase big ticket items like furniture and electrical goods ticking up to 28%.

Consumer Pulse

April 2021

KEY POINTS

  • Consumer Pulse up in April
  • Almost half think unemployment will fall
  • Buying sentiment improves

Consumer Pulse

April 2021

CONSUMER PULSE

April 2021

71.7

+1.9 on previous index reading

Consumer Pulse

April 2021

“The steps being taken to restart the economy and society helped lift the household mood in April.”

Dr Loretta O’Sullivan
Group Chief Economist
Bank of Ireland

Consumer Pulse

April 2021

General Economic Situation

Past 12 Months
1%
3%
No Change11%
34%
49%
Balance-63%
(Change on previous reading)+4

Consumer Pulse

April 2021

General Economic Situation

Next 12 Months
11%
39%
No Change12%
19%
18%
Balance+4%
(Change on previous reading)+2

Consumer Pulse

April 2021

Unemployment

Next 12 Months
18%
25%
No Change9%
29%
17%

Consumer Pulse

April 2021

Price of goods and services

Next 12 months

Shape Created with Sketch. 71%
25%
2%

Balance +69%

(-2 on previous reading)

 

Consumer Pulse

April 2021

Household Financial Situation

Past 12 Months
5%
15%
No Change56%
18%
6%
Balance-2%
(Change on previous reading)+2

Consumer Pulse

April 2021

Household Financial Situation

Next 12 Months
9%
24%
No Change55%
9%
1%
Balance+15%
(Change on previous reading)+5

Consumer Pulse

April 2021

Top Concerns

  • Paying Household Bills 42%
  • Tax Burden 38%
  • Cost of Renting 35%
  • Reductions in Income 35%
  • Rising House Prices 33%

Consumer Pulse

April 2021

Good time to make major purchases

Yes28%
Neither38%
No31%

Balance -4%

(+6 on previous reading)

 

Consumer Pulse

April 2021

LIKELIHOOD OF BUYING A CAR IN THE NEXT 12 MONTHS

LIKELY23%
UNLIKELY77%

Consumer Pulse

April 2021

Good time to save

Yes78%
No19%

Balance +59%

(+3 on previous reading)

 

Consumer Pulse

April 2021

Likelihood of saving in the next 12 months

Likely79%
Unlikely21%

Balance +58%

(+2 on previous reading)