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Consumer Pulse

Consumer Pulse

October 2018

The Consumer Pulse came in at 90.7 in October 2018, down 5.8 on September and posting its lowest reading in 20 months. With time running out and no breakthrough in the Brexit negotiations, households’ were more downbeat about the general economic situation and the outlook for unemployment this month. Budget 2019 also made the headlines in October but as the income tax reductions and social welfare increases provided for were fairly modest, households’ assessment of their own finances was little changed, though there may be more of a reaction when the measures take effect.

Consumer Pulse

October 2018

KEY POINTS

  • Consumer Pulse falls in October
  • Households more subdued about the economy
  • 34% think it is a good time to buy big ticket items, down from 38% last month

Consumer Pulse

October 2018

CONSUMER PULSE

October 2018

90.7

-5.8 on previous index reading

Consumer Pulse

October 2018

“The Consumer Pulse took a bit of a nosedive this month as Brexit woes overshadowed Budget day giveaways.”

Dr Loretta O’Sullivan
Group Chief Economist
Bank of Ireland

Consumer Pulse

October 2018

General Economic Situation

Past 12 Months
10%
44%
No Change21%
15%
8%
Balance+17%
(Change on previous reading)-11

Consumer Pulse

October 2018

General Economic Situation

Next 12 Months
4%
37%
No Change29%
19%
8%
Balance+5%
(Change on previous reading)-14

Consumer Pulse

October 2018

Unemployment

Next 12 Months
3%
21%
No Change34%
36%
3%

Consumer Pulse

October 2018

Price of goods and services

Next 12 months

Shape Created with Sketch. 74%
22%
1%

Balance +73%

(+5 on previous reading)

 

Consumer Pulse

October 2018

Household Financial Situation

Past 12 Months
5%
23%
No Change55%
10%
5%
Balance+6%
(Change on previous reading)0

Consumer Pulse

October 2018

Household Financial Situation

Next 12 Months
6%
27%
No Change54%
9%
2%
Balance+12%
(Change on previous reading)-2

Consumer Pulse

October 2018

Top Concerns

  • Paying Household Bills 48%
  • Tax Burden 43%
  • Cost of Renting 42%
  • Rising House Prices 38%
  • Reductions in Income 34%

Consumer Pulse

October 2018

Good time to make major purchases

Yes34%
Neither42%
No19%

Balance +15%

(-7 on previous reading)

 

Consumer Pulse

October 2018

LIKELIHOOD OF BUYING A CAR IN THE NEXT 12 MONTHS

Likely25%
Unlikely75%

Consumer Pulse

October 2018

Good time to save

Yes72%
No24%

Balance +48%

(+2 on previous reading)

 

Consumer Pulse

October 2018

Likelihood of saving in the next 12 months

Likely73%
Unlikely27%

Balance +46%

(+3 on previous reading)