Download Consumer

Consumer Pulse

Consumer Pulse

November 2018

After last month’s sharp drop, the Consumer Pulse was broadly unchanged in November 2018 at 90.1. Brexit uncertainty was a worry again this month and kept a lid on the mood, but with the festive season approaching and the countdown to promotional events like Black Friday underway, Christmas shopping was also on households’ minds. One in five indicated that they intend to spend more on presents this year compared to last year (with younger age groups leading the charge), while just over half are planning on spending about the same.

Consumer Pulse

November 2018

KEY POINTS

  • Consumer Pulse broadly unchanged in November
  • 35% think it is a good time to buy big ticket items
  • 72% likely to save over the next 12 months

Consumer Pulse

November 2018

CONSUMER PULSE

November 2018

90.1

-0.5 on previous index reading

Consumer Pulse

November 2018

“The Consumer Pulse moved sideways this month amid a mix of Brexit gloom and festive cheer.”

Dr Loretta O’Sullivan
Group Chief Economist
Bank of Ireland

Consumer Pulse

November 2018

General Economic Situation

Past 12 Months
10%
43%
No Change24%
13%
8%
Balance+17%
(Change on previous reading)0

Consumer Pulse

November 2018

General Economic Situation

Next 12 Months
5%
35%
No Change31%
17%
8%
Balance+6%
(Change on previous reading)+1

Consumer Pulse

November 2018

Unemployment

Next 12 Months
4%
23%
No Change33%
34%
4%

Consumer Pulse

November 2018

Price of goods and services

Next 12 months

Shape Created with Sketch. 77%
19%
1%

Balance +76%

(+3 on previous reading)

 

Consumer Pulse

November 2018

Household Financial Situation

Past 12 Months
4%
22%
No Change53%
14%
5%
Balance+3%
(Change on previous reading)-3

Consumer Pulse

November 2018

Household Financial Situation

Next 12 Months
7%
30%
No Change50%
10%
2%
Balance+15%
(Change on previous reading)+3

Consumer Pulse

November 2018

Top Concerns

  • Paying Household Bills 54%
  • Tax Burden 43%
  • Cost of Renting 42%
  • Rising House Prices 38%
  • Reductions in Income 37%

Consumer Pulse

November 2018

Good time to make major purchases

Yes35%
Neither41%
No20%

Balance +15%

(0 on previous reading)

 

Consumer Pulse

November 2018

Christmas 2018 Spending Plans

5%
17%
No Change53%
18%
7%

Consumer Pulse

November 2018

Good time to save

Yes72%
No24%

Balance +48%

(0 on previous reading)

 

Consumer Pulse

November 2018

Likelihood of saving in the next 12 months

Likely72%
Unlikely27%

Balance +45%

(-1 on previous reading)