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Consumer Pulse

Consumer Pulse

April 2022

The Consumer Pulse came in at 51.3 in April 2022, down 5.4 on March and 20.4 on a year ago. Households lowered their assessment of the current economic situation this month and were also more downbeat about their own finances. High uncertainty and inflation contributed to some softening in buying sentiment in April too, with just 19% considering it a good time to make major purchases and more than half (57%) saying that they are holding out on spending because they are not sure which way economic policy is going to go (this is up from 46% in January).

Consumer Pulse

April 2022

KEY POINTS

  • Consumer Pulse down in April
  • Cost of living increases biting for households
  • Unemployment expectations tick up

Consumer Pulse

April 2022

CONSUMER PULSE

April 2022

51.3

-5.4 on previous index reading

Consumer Pulse

April 2022

“The Consumer Pulse posted its second lowest reading to date this month.”

Dr Loretta O’Sullivan
Group Chief Economist
Bank of Ireland

Consumer Pulse

April 2022

General Economic Situation

Past 12 Months
1%
8%
No Change8%
39%
43%
Balance-57%
(Change on previous reading)-14

Consumer Pulse

April 2022

General Economic Situation

Next 12 Months
4%
14%
No Change10%
35%
37%
Balance-43%
(Change on previous reading)+1

Consumer Pulse

April 2022

Unemployment

Next 12 Months
13%
29%
No Change27%
24%
4%

Consumer Pulse

April 2022

Price of goods and services

Next 12 months

Shape Created with Sketch. 88%
8%
3%

Balance +85%

(-5 on previous reading)

 

Consumer Pulse

April 2022

Household Financial Situation

Past 12 Months
4%
12%
No Change38%
32%
13%
Balance-19%
(Change on previous reading)-4

Consumer Pulse

April 2022

Household Financial Situation

Next 12 Months
5%
19%
No Change26%
31%
17%
Balance-18%
(Change on previous reading)0

Consumer Pulse

April 2022

Good time to make major purchases

Yes19%
Neither40%
No39%

Balance -19%

(-6 on previous reading)

 

Consumer Pulse

April 2022

LIKELIHOOD OF BUYING A CAR IN THE NEXT 12 MONTHS

LIKELY20%
UNLIKELY80%

Consumer Pulse

April 2022

Good time to save

Yes68%
No30%

Balance +38%

(+2 on previous reading)

 

Consumer Pulse

April 2022

Likelihood of saving in the next 12 months

Likely66%
Unlikely34%

Balance +32%

(-4 on previous reading)