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Consumer Pulse

Consumer Pulse

March 2021

The Consumer Pulse stood at 69.8 in March 2021, up 2.6 on last month but 8.8 lower than a year ago. With the vaccine rollout progressing and set to quicken during the second quarter and schools starting to return, households were more upbeat this month. The improvement in sentiment was centred on the economy and jobs; notably the balance of positive and negative responses to the question on how the general economic situation is expected to develop over the coming year moved into the black for the first time since February 2020.

Consumer Pulse

March 2021

KEY POINTS

  • Consumer Pulse up in March
  • Expectations for the economy back in the black
  • Almost half think unemployment will fall

Consumer Pulse

March 2021

CONSUMER PULSE

March 2021

69.8

+2.6 on previous index reading

Consumer Pulse

March 2021

“The Consumer Pulse rose for a second consecutive month in March as households keep the faith.”

Dr Loretta O’Sullivan
Group Chief Economist
Bank of Ireland

Consumer Pulse

March 2021

General Economic Situation

Past 12 Months
1%
3%
No Change8%
35%
52%
Balance-67%
(Change on previous reading)+3

Consumer Pulse

March 2021

General Economic Situation

Next 12 Months
8%
42%
No Change12%
21%
17%
Balance+2%
(Change on previous reading)+6

Consumer Pulse

March 2021

Unemployment

Next 12 Months
17%
26%
No Change9%
30%
17%

Consumer Pulse

March 2021

Price of goods and services

Next 12 months

Shape Created with Sketch. 74%
21%
3%

Balance +71%

(-2 on previous reading)

 

Consumer Pulse

March 2021

Household Financial Situation

Past 12 Months
5%
16%
No Change51%
19%
8%
Balance-4%
(Change on previous reading)-4

Consumer Pulse

March 2021

Household Financial Situation

Next 12 Months
6%
23%
No Change58%
8%
3%
Balance+10%
(Change on previous reading)-2

Consumer Pulse

March 2021

Top Concerns

  • Paying Household Bills 43%
  • Tax Burden 39%
  • Reductions in Income 38%
  • Cost of Renting 35%
  • Job Security 33%

Consumer Pulse

March 2021

Good time to make major purchases

Yes23%
Neither41%
No34%

Balance -10%

(-1 on previous reading)

 

Consumer Pulse

March 2021

Good time to save

Yes77%
No21%

Balance +56%

(-1 on previous reading)

 

Consumer Pulse

March 2021

Likelihood of saving in the next 12 months

Likely78%
Unlikely22%

Balance +56%

(-2 on previous reading)