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Consumer Pulse

Consumer Pulse

July 2021

At 74.8 in July 2021, the Consumer Pulse was down 1.4 on last month but 19.3 higher than a year ago. While concerns about the new strain of the virus tempered expectations a bit, households were more upbeat about the current state of the economy this month. Labour market sentiment has also improved as the re-opening of the country has progressed, with two fifths of survey respondents indicating that it is easy to find or change jobs at present (up from 18% at the beginning of the year) and two in five workers anticipating a larger pay packet over the next 12 months.

Consumer Pulse

July 2021

KEY POINTS

  • Consumer Pulse slips in July
  • Buying sentiment holds up
  • 43% of workers expecting a pay rise

Consumer Pulse

July 2021

CONSUMER PULSE

July 2021

74.8

-1.4 on previous index reading

Consumer Pulse

July 2021

“Delta blues look to have curbed households’ enthusiasm this month, albeit not by much.”

Dr Loretta O’Sullivan
Group Chief Economist
Bank of Ireland

Consumer Pulse

July 2021

General Economic Situation

Past 12 Months
2%
9%
No Change11%
37%
39%
Balance-51%
(Change on previous reading)+6

Consumer Pulse

July 2021

General Economic Situation

Next 12 Months
11%
37%
No Change13%
20%
18%
Balance+2%
(Change on previous reading)-8

Consumer Pulse

July 2021

Unemployment

Next 12 Months
12%
24%
No Change15%
33%
15%

Consumer Pulse

July 2021

Price of goods and services

Next 12 months

Shape Created with Sketch. 80%
17%
2%

Balance +78%

(0 on previous reading)

 

Consumer Pulse

July 2021

Finding or changing job

Easy42%
Difficult49%

Consumer Pulse

July 2021

Household Financial Situation

Past 12 Months
5%
18%
No Change54%
15%
8%
Balance-1%
(Change on previous reading)0

Consumer Pulse

July 2021

Household Financial Situation

Next 12 Months
6%
27%
No Change52%
9%
3%
Balance+12%
(Change on previous reading)-2

Consumer Pulse

July 2021

Pay Expectations

Next 12 Months

Change Response
Shape Created with Sketch. Increase
>4% 11%
2% to 4% 21%
<2% 12%
Stay more or less the same
50%
Decrease
<2% 2%
2% to 4% 2%
>4% 3%

Consumer Pulse

July 2021

Good time to make major purchases

Yes32%
Neither39%
No27%

Balance +4%

(+1 on previous reading)

 

Consumer Pulse

July 2021

LIKELIHOOD OF BUYING A CAR IN THE NEXT 12 MONTHS

LIKELY22%
UNLIKELY78%

Consumer Pulse

July 2021

Good time to save

Yes73%
No26%

Balance +47%

(+2 on previous reading)

 

Consumer Pulse

July 2021

Likelihood of saving in the next 12 months

Likely74%
Unlikely26%

Balance +48%

(-4 on previous reading)