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Consumer Pulse

Consumer Pulse

August 2021

After moving sideways in June and dipping slightly in July, the Consumer Pulse re-gained traction in August 2021, coming in at 81.0. This was 6.2 higher than last month and up 28.1 on a year ago. The improvement was broad-based across the components, with households more optimistic about the economy, their personal finances and job prospects this month. A slew of positive developments – the strong vaccine uptake, the resumption of indoor hospitality and the fall in the numbers receiving the Pandemic Unemployment Payment – helped lift consumer confidence, which is now not far off its pre-COVID level.

Consumer Pulse

August 2021

KEY POINTS

  • Consumer Pulse up in August
  • 55% think the economy will get better in the next 12 months
  • One in three sees their finances improving

Consumer Pulse

August 2021

CONSUMER PULSE

August 2021

81.0

+6.2 on previous index reading

Consumer Pulse

August 2021

“A jump in August took the Consumer Pulse closer to its pre-pandemic reading.”

Dr Loretta O’Sullivan
Group Chief Economist
Bank of Ireland

Consumer Pulse

August 2021

General Economic Situation

Past 12 Months
3%
15%
No Change12%
35%
33%
Balance-40%
(Change on previous reading)+11

Consumer Pulse

August 2021

General Economic Situation

Next 12 Months
13%
42%
No Change11%
17%
15%
Balance+10%
(Change on previous reading)+8

Consumer Pulse

August 2021

Unemployment

Next 12 Months
9%
22%
No Change15%
38%
15%

Consumer Pulse

August 2021

Price of goods and services

Next 12 months

Shape Created with Sketch. 77%
21%
2%

Balance +75%

(-3 on previous reading)

 

Consumer Pulse

August 2021

Household Financial Situation

Past 12 Months
6%
21%
No Change52%
16%
6%
Balance+2%
(Change on previous reading)+3

Consumer Pulse

August 2021

Household Financial Situation

Next 12 Months
8%
26%
No Change54%
9%
3%
Balance+14%
(Change on previous reading)+2

Consumer Pulse

August 2021

Good time to make major purchases

Yes30%
Neither39%
No29%

Balance +2%

(-2 on previous reading)

 

Consumer Pulse

August 2021

Good time to save

Yes75%
No23%

Balance +52%

(+5 on previous reading)

 

Consumer Pulse

August 2021

Likelihood of saving in the next 12 months

Likely73%
Unlikely26%

Balance +47%

(-1 on previous reading)