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Consumer Pulse

Consumer Pulse

September 2021

The Consumer Pulse stood at 81.0 in September 2021, unchanged from August but 28.2 higher than a year ago. With the domestic recovery continuing, households upgraded their assessment of the current economic situation again this month. They were more circumspect about the outlook for the economy and their own pockets though, possibly reflecting some wariness in the run up to Budget 2022 and the phasing out of pandemic-related supports. Buying sentiment was softer this month too as rising prices squeeze purchasing power – some 28% considered it a good time to buy big ticket items, down from almost a third during the summer.

Consumer Pulse

September 2021

KEY POINTS

  • Consumer Pulse stable in September
  • Domestic recovery providing support
  • Households getting less bang for their buck

Consumer Pulse

September 2021

CONSUMER PULSE

September 2021

81.0

0.0 on previous index reading

Consumer Pulse

September 2021

“After last month’s jump, the Consumer Pulse was unchanged in September.”

Dr Loretta O’Sullivan
Group Chief Economist
Bank of Ireland

Consumer Pulse

September 2021

General Economic Situation

Past 12 Months
5%
17%
No Change11%
34%
30%
Balance-34%
(Change on previous reading)+6

Consumer Pulse

September 2021

General Economic Situation

Next 12 Months
11%
39%
No Change14%
21%
15%
Balance+5%
(Change on previous reading)-5

Consumer Pulse

September 2021

Unemployment

Next 12 Months
7%
22%
No Change16%
38%
15%

Consumer Pulse

September 2021

Price of goods and services

Next 12 months

Shape Created with Sketch. 78%
19%
2%

Balance +76%

(+1 on previous reading)

 

Consumer Pulse

September 2021

Household Financial Situation

Past 12 Months
6%
18%
No Change54%
15%
5%
Balance+3%
(Change on previous reading)+1

Consumer Pulse

September 2021

Household Financial Situation

Next 12 Months
7%
22%
No Change55%
12%
3%
Balance+10%
(Change on previous reading)-4

Consumer Pulse

September 2021

Good time to make major purchases

Yes28%
Neither40%
No30%

Balance -2%

(-4 on previous reading)

 

Consumer Pulse

September 2021

Good time to save

Yes73%
No25%

Balance +48%

(-4 on previous reading)

 

Consumer Pulse

September 2021

Likelihood of saving in the next 12 months

Likely75%
Unlikely24%

Balance +51%

(+4 on previous reading)