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Consumer Pulse

Consumer Pulse

October 2021

The Consumer Pulse came in at 77.1 in October 2021, down 4.0 on last month but 28.5 higher than a year ago. Households lowered their assessment of the economic outlook this month and were also more downbeat about their own financial situation. The cost of living was very much on minds, with a further softening in buying sentiment evident in the October data – some 27% considered it a good time to buy big ticket items versus almost a third during the summer – while the share of households expecting consumer prices to increase over the next year rose to a series high of 85%.

Consumer Pulse

October 2021

KEY POINTS

  • Consumer Pulse down in October
  • Households less upbeat about the economy’s prospects
  • Higher inflation squeezing purchasing power

Consumer Pulse

October 2021

CONSUMER PULSE

October 2021

77.1

-4.0 on previous index reading

Consumer Pulse

October 2021

“Various concerns, among them the rise in virus cases, tempered households’ confidence in October.”

Dr Loretta O’Sullivan
Group Chief Economist
Bank of Ireland

Consumer Pulse

October 2021

General Economic Situation

Past 12 Months
4%
17%
No Change13%
33%
30%
Balance-33%
(Change on previous reading)+1

Consumer Pulse

October 2021

General Economic Situation

Next 12 Months
11%
34%
No Change13%
24%
17%
Balance-1%
(Change on previous reading)-6

Consumer Pulse

October 2021

Unemployment

Next 12 Months
9%
21%
No Change16%
40%
12%

Consumer Pulse

October 2021

Price of goods and services

Next 12 months

Shape Created with Sketch. 85%
12%
2%

Balance +82%

(+6 on previous reading)

 

Consumer Pulse

October 2021

Household Financial Situation

Past 12 Months
5%
17%
No Change52%
19%
7%
Balance-3%
(Change on previous reading)-6

Consumer Pulse

October 2021

Household Financial Situation

Next 12 Months
7%
25%
No Change40%
19%
6%
Balance+5%
(Change on previous reading)-5

Consumer Pulse

October 2021

Good time to make major purchases

Yes27%
Neither35%
No35%

Balance -8%

(-6 on previous reading)

 

Consumer Pulse

October 2021

LIKELIHOOD OF BUYING A CAR IN THE NEXT 12 MONTHS

LIKELY22%
UNLIKEY77%

Consumer Pulse

October 2021

Good time to save

Yes71%
No26%

Balance +45%

(-3 on previous reading)

 

Consumer Pulse

October 2021

Likelihood of saving in the next 12 months

Likely71%
Unlikely29%

Balance +42%

(-9 on previous reading)