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Consumer Pulse

Consumer Pulse

January 2019

The Consumer Pulse stood at 87.7 in January 2019, down 1.6 on December and 12.3 on a year ago. Households were gloomier about economic prospects this month, with the balance of positive and negative responses tipping into the red for the first time in three years. Their assessment of their own financial situation was little changed on the month though and, with the winter sales underway, 39% considered it a good time to purchase big ticket items like furniture and electrical goods while 29% are likely to buy a car in the next 12 months.

Consumer Pulse

January 2019

KEY POINTS

  • Consumer Pulse down in January
  • Lowest reading in series’ history
  • Brexit concerns to the fore

Consumer Pulse

January 2019

CONSUMER PULSE

January 2019

87.7

-1.6 on previous index reading

Consumer Pulse

January 2019

“With households worried about the impact of a no deal Brexit on the economy, the Consumer Pulse hit a series low in January.”

 

Dr Loretta O’Sullivan
Group Chief Economist
Bank of Ireland

Consumer Pulse

January 2019

General Economic Situation

Past 12 Months
12%
42%
No Change20%
15%
9%
Balance+16%
(Change on previous reading)0

Consumer Pulse

January 2019

General Economic Situation

Next 12 Months
4%
28%
No Change26%
24%
10%
Balance-4%
(Change on previous reading)-6

Consumer Pulse

January 2019

Unemployment

Next 12 Months
5%
24%
No Change34%
30%
4%

Consumer Pulse

January 2019

Price of goods and services

Next 12 months

Shape Created with Sketch. 72%
22%
1%

Balance +71%

(+1 on previous reading)

 

Consumer Pulse

January 2019

Finding or changing job

Easy49%
Difficult42%

Consumer Pulse

January 2019

Household Financial Situation

Past 12 Months
3%
23%
No Change57%
12%
3%
Balance+6%
(Change on previous reading)+1

Consumer Pulse

January 2019

Household Financial Situation

Next 12 Months
6%
30%
No Change48%
11%
2%
Balance+13%
(Change on previous reading)+1

Consumer Pulse

January 2019

Top Concerns

  • Paying Household Bills 52%
  • Cost of Renting 47%
  • Tax Burden 42%
  • Rising House Prices 42%
  • Reductions in Income 39%

Consumer Pulse

January 2019

Pay Expectations

Next 12 Months

Change Response
Shape Created with Sketch. Increase
>4% 10%
2% to 4% 24%
<2% 13%
Stay more or less the same
46%
Decrease
<2% 1%
2 to 4% 1%
>4% 3%

Consumer Pulse

January 2019

Good time to make major purchases

Yes39%
Neither37%
No21%

Balance +17%

(+5 on previous reading)

 

Consumer Pulse

January 2019

Likelihood of buying a car in the next 12 months

Likely29%
Unlikely70%

Consumer Pulse

January 2019

Good time to save

Yes76%
No22%

Balance +54%

(+13 on previous reading)

 

Consumer Pulse

January 2019

Likelihood of saving in the next 12 months

Likely71%
Unlikely28%

Balance +44%

(-1 on previous reading)