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Consumer Pulse

Consumer Pulse

July 2019

The Consumer Pulse stood at 81.5 in July 2019, down 9.1 on last month. Brexit concerns were to the fore this month and with households taking a decidedly gloomier view of the economy and their own finances, the index headed back towards its February low point. More positively, one in two thinks it is easy to find or change jobs at the moment, up from just over a quarter in early 2016. This points to much improved labour market conditions and bodes well for further increases in consumer spending, even as uncertainty sees some households keep a rein on the purse strings.

Consumer Pulse

July 2019

KEY POINTS

  • Large drop in the Consumer Pulse in July
  • Brexit on households’ minds
  • 35% consider it a good time to purchase big ticket items

Consumer Pulse

July 2019

CONSUMER PULSE

July 2019

81.5

-9.1 on previous index reading

Consumer Pulse

July 2019

“Brexit jitters saw the Consumer Pulse reverse course this month, with the July print the second weakest on record.”

 

Dr Loretta O’Sullivan
Group Chief Economist
Bank of Ireland

Consumer Pulse

July 2019

General Economic Situation

Past 12 Months
8%
37%
No Change25%
18%
10%
Balance+8%
(Change on previous reading)-12

Consumer Pulse

July 2019

General Economic Situation

Next 12 Months
4%
23%
No Change25%
27%
15%
Balance-12%
(Change on previous reading)-13

Consumer Pulse

July 2019

Unemployment

Next 12 Months
9%
26%
No Change33%
26%
2%

Consumer Pulse

July 2019

Price of goods and services

Next 12 months

Shape Created with Sketch. 71%
23%
1%

Balance +70%

(-3 on previous reading)

 

Consumer Pulse

July 2019

Finding or changing job

Easy52%
Difficult39%

Consumer Pulse

July 2019

Household Financial Situation

Past 12 Months
5%
21%
No Change54%
14%
5%
Balance+3%
(Change on previous reading)-6

Consumer Pulse

July 2019

Household Financial Situation

Next 12 Months
5%
25%
No Change52%
9%
4%
Balance+9%
(Change on previous reading)-6

Consumer Pulse

July 2019

Top Concerns

  • Paying Household Bills 50%
  • Cost of Renting 44%
  • Tax Burden 43%
  • Rising House Prices 41%
  • Reductions in Income 38%

Consumer Pulse

July 2019

Pay Expectations

Next 12 Months

Change Response
Shape Created with Sketch. Increase
> 4% 10%
2% to 4% 20%
< 2% 10%
Stay more or less the same
52%
Decrease
< 2% 1%
2% to 4% 1%
> 4% 2%

Consumer Pulse

July 2019

Good time to make major purchases

Yes35%
Neither39%
No22%

Balance +13%

(-5 on previous reading)

 

Consumer Pulse

July 2019

Likelihood of buying a car in the next 12 months

Likely24%
Unlikely75%

Consumer Pulse

July 2019

Good time to save

Yes74%
No24%

Balance +50%

(-2 on previous reading)

 

Consumer Pulse

July 2019

Likelihood of saving in the next 12 months

Likely72%
Unlikely27%

Balance +44%

(-4 on previous reading)